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![secoton wine group]()
Nasce Secoton Wine Group e Civinization ne è parte integrante
Si chiama Secoton Wine Group e nasce dalla visione imprenditoriale di un team che, grazie ad ambizione, competenze nel mondo del vino e passione, convoglia sotto un unico brand tutto il bagaglio…
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![vendere vino con l'intelligenza artificiale]()
Vino e Intelligenza Artificiale – Come può ChatGPT farci vendere più vino
Intelligenza artificiale e deep learning, sembra non si parli d’altro in questi giorni. Temi saliti in auge negli ultimi anni e letteralmente esplosi tra novembre e gennaio complice soprattutto il lancio di…
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![come ottenere il massimo dalla partecipazione della propria cantina alle fiere vinicole]()
Ottenere il massimo dalle fiere vinicole in 10 passaggi
Fine dell’anno e inizio di uno nuovo. Tempo di bilanci e di programmazione …e soprattutto tempo di buoni propositi. Se ne vuoi uno dal quale partire per migliorare la salute della tua cantina…
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![classic wine events - gli eventi business per crescere nei mercati enologici emergenti]()
Classic Wine Events – il nuovo format per emergere nei mercati esteri del vino
Gli eventi enologici sono fantastici. Ma gli eventi enologici orientati agli acquirenti sono ancora meglio. Con questo mantra e grazie all’esperienza di oltre 15 anni nell’organizzazione di eventi B2B nel mondo del…
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![Avaline - i vini della private label di Cameron Diaz]()
Avaline – i vini della private label di Cameron Diaz Organic e Vegan
Un po’ per diletto e un po’ per professione. Il mondo delle private label legate al vino dimostra come l’intreccio tra ludica ambizione e business siano uno dei motori che alimenta il…
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![Lve, i vini della private label di john legend]()
John Legend e il suo vino: una private label franco-americana
Dal cinema, allo sport e persino dal mondo della musica. La provenienza dei vips che decidono di cimentarsi nel business della private label del vino sono tantissimi. Un fenomeno che rivela almeno…
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![Sustainable Choice, la politica di Systembolaget orientata ai vini certificati]()
Sustainable Choice – Systembolaget sempre più orientato verso i vini certificati
È dal 1° marzo 2022 che il monopolio svedese Systembolaget di cui abbiamo già ampiamente scritto, introdurrà la nuova etichetta “Sustainable choice”, riservata ai prodotti più sostenibilità, a detta del monopolio, che…
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![Aspetti da considerare prima di aprire l'e-commerce per vendere vino]()
E-commerce e Sito Web per Vendere Vino. Ti Serve Realmente?
Andiamo subito al sodo e riproponiamo una domanda che molti viticoltori da quando è iniziata la pandemia e le modalità di acquisto del vino sono variate si pongono frequentemente. Ma serve davvero…
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![nuova etichettatura ambientale vini]()
New Environmental Wine Labeling - What to Know to Avoid Sanctions
We turn the year and turn the page ... or rather, the label. From 1 January 2022 wine producers will also have the obligation to release new batches with labels or back labels in accordance with ...
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![vendere vino on line gli errori da non fare]()
Selling wine online: does your winery make these mistakes?
The Salisbury Creative Group consultancy analyzed 500 winery sites in order to compile an overview illustrating the current situation of online wine selling skills from…
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![le fiere vinicole b2b alle quali le cantine italiane dovrebbero partecipare]()
The b2b wine fairs in which Italian wineries should participate
The wine sector has now carved out its digital space, following the model of many other sectors, but it is equally true that the old school, the one represented by sector fairs ...
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![come vendere vino nel mercato scandinavo]()
How to Sell Wine in the Scandinavian Wine Market
Tender. A word often unknown to wine producers and inextricably linked to the Scandinavian wine market. So let's understand how the Scandinavian wine market is structured and what are the opportunities and the ...
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![i cinque pilastri dell'enoturismo che devi adottare]()
The 5 Pillars of Wine Tourism You Must Adopt
Wine tourism. An elegant way to say in other words "bring customers home and sell wine without intermediaries". But much more: creating our customers of tomorrow, collecting positive reviews on ...
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![invivo x sarah jessica parker]()
Invivo X, Sarah Jessica Parker's private label
Perhaps, rather than Private Label, the one between Sarah Jessica Parker and New Zealand Invino seems to be a marketing action carried out by the latter, in order to associate the actress's notoriety with one ...
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![i produttori di vino dovrebbero considerare i formati da 375ml per vendere vino]()
Should Winemakers Consider Small Sizes for Selling Wine?
Often relegated to the role of format for the motorway restaurant and workers' canteens, 375ml bottles, due to the approach to wine consumption that partly manifested itself with the situation ...
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![vendere vino oggi, come affrontare le difficoltà]()
Selling wine today - a fascinating yet complex challenge
Producing wine is a fascinating challenge, a job for a few, perhaps for a very few, which in any case reserves enormous satisfactions, not only from an economic point of view, but also from an emotional point of view. AND'…
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![come sfruttare il successo del vino italiano in cina e usa]()
How to exploit the success of Italian wine in China and the USA?
The United States is currently the market with the largest wine sales in the world. As far back as 2017, wine imports to America had reached 21 billion ...
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![complessità del vino italiano]()
Could the complexity of Italian wine become one of your strengths?
The Italian gastronomic culture and the wine products of our territory represent a real core of cultural biodiversity. Italy belongs to a deeply historical culture of food and wine ...
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![cosa sapere per vendere vino su amazon]()
What You Should Know Before Selling Wine on Amazon
Is it possible to sell Italian wine on Amazon? Advantageous? And if so, in what terms? What do you need to do to sell wine on Amazon? Where to start to sell wine on Amazon? Let's try…
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![vino e territorio]()
Is a communication on the territory still useful for selling wine?
The concept of Territory has always been correlated to that of wine, giving it a cultural and symbolic meaning of extraordinary richness, albeit complex. It is well known that the vine is in ...
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![12 etichete da cui prendere ispirazione per realizzare le proprie etichette di vino]()
14 Wine Labels to Get Inspiration from
We have already written extensively on the importance of wine packaging and how the design of the wine label is nowadays an element not to be overlooked but to be treated instead with the ...
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![trucchi instagram per migliorare il profilo instagram della cantina e vendere più vino]()
10 Instagram Tricks You Must Know to Manage Your Winery Profile
Instagram, as we have already said when talking about wine marketing, is a social network and even more a fundamental tool for the narration of your wine and your production reality today. ...
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![gestione social network per le cantine]()
Social: why, what and how to share to increase the reputation of your wine
Sharing is now more vital than ever. Once sharing was only verbal or through traditional means of communication, today it takes place largely on social media. ...
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![i vini rosati più richiesti dai quali prendere ispirazione]()
The world market for rosé wines: challenges and opportunities for Italian wines
White or red? Rosé, thank you. The third way of wine is a consolidated reality, with defined characteristics and significant market data. What is the situation of the world wine market ...
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![enoturismo 2021]()
Wine Tourism: Which Skills To Develop To Make The Most Of It
The summer of 2021 of Italian wine should have been that of the relaunch after the Covid 19 crisis. Things went like this only in part due to the spread of variants that ...
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![come scrivere un blog sul vino per la tua cantina]()
8 correct strategies for your blog to sell wine
You too have fallen into the clutches of the usual marketing agency that told you that to sell your wine you need a blog in which to write, write, write ... and ...
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![vendita vino per posta negli stati uniti d'america]()
The United States to Yes to Wine by Mail?
Wine in the United States can also be delivered by post, unlike what happened, if the bill under discussion in the House of Representatives becomes law. The drawing by ...
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![i trends del mercato del vino per il 2021 e 2022]()
Possibilities and trends of the restart of wine for 2021
By the end of the year, estimates project global wine sales to a reassuring + 3% and then return to pre-Covid levels by 2023 and grow until 2025. We have already analyzed ...
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![le etichette dei vini di Tenuta La Presa]()
Enhance your wines through the label. Here is what has been done for Tenuta La Presa
Tenuta La Presa teaches how to ennoble your wines without having to overturn the packaging but relying on professionals able to study the state of the art, identify the cellar's reference values ...
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![Sun Goddess Wine i vini di Mary J Blige]()
The wines of Mary J. Blige's Private Label are inspired by the sun
There are those who tried to empty the sea with a bucket and those who tried to fill the glasses with the sun. Personally, we will always support the latter, especially if by sun we mean Italian white wine. ...
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Wine labels - what are the market trends
Among the many unexpected trends that the situation linked to Covid has generated, if we want to limit the discussion to the world of wine and its related products, in addition to the premiumization already illustrated ...
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![tenuta la presa il faro del nuovo corso del bardolino]()
Tenuta La Presa, the lighthouse for the new Bardolino course
The method chosen by Tenuta La Presa with the collaboration of Civinization to present its Chiaretto and Bardolino to the press proved to be particularly intriguing and full of technical ideas that ...
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![rete di vendita delle cantine]()
Hey Cantina! Are you happy with your sales network?
The pandemic and the various more or less rigid, more or less soft lockdowns have inevitably enabled companies and wineries to review their sales strategies. That is…
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![i nuovi vini rosati di famille bouey]()
Famille Bouey, not just Private Label. The new rosés are born with the collaboration of Pantone.
Color is well known, it is not a negligible element nowadays in terms of marketing and visual communication. So let's imagine if it can be in the definition of a wine label or ...
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![il vino di marek hamsik è una private label]()
Hamsik Winery, what can be learned from the player's Private Label
That of Hamsik is the perfect Private Label to understand how much you can earn with this kind of operations and how far they can go. Since 2018, the former Neapolitan playmaker, who ...
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![come strutturare la multicanalità per le aziende vinicole e le cantine]()
Multichannel - what a winery must do to increase its sales channels
The data of the OIV 2020 Report on wine exports showed that although the Italian one has suffered a slight decrease of about 2% both in volume and in value, Italy is confirmed ...
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![come vendere vino in cina]()
Selling wine in China? The elements from which the cellars should start
Selling wine in China. A challenge and an opportunity that is making a comeback due to the duties imposed by China on Australia, that is, the one who was the greatest actress regarding the export of ...
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![come realizzare etichette vino e packaging d'impatto visivo]()
The importance of Packaging, much more than just a label
How many times have we heard the phrase "The book is not judged by the cover", but punctually when you find yourself in the bookstore the first thing you notice, and that convinces you to inform yourself ...
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![Miraval, i vini e la private label di Brad Pitt e Angiolina Jolie]()
Fleur de Miraval. That's why Brad Pitt's private label works.
A good rule to put into practice when you intend to create a winning project, but not new of its kind, is to improve its artistic side and, if possible, enhance one ...
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![individuiamo lo scenario futuro dei vini presso la grande distribuzione]()
What future scenario for wines in large-scale distribution?
What future scenario for wines in large-scale distribution? Will your cellar be able to land on the supermarket shelves? To understand the steps to take in this direction we must first analyze what ...
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![analisi del caso di successo dell'azienda ecco domani produttrice di pinot grigio]()
Case History - Here is Domani, the forerunner of the times.
Here is Tomorrow. A name as simple as it is tantalizing. Certainly bold and free from many stereotyping of the classic winemaking nomenclature. But also thanks to this, the best-selling Pinot Grigio in the United States ...
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![strategie e strumenti per raccogliere ottenere recensioni positive per i propri vini]()
How to Get Reviews for Your Wines - Tricks of the Trade
The collection and enhancement of reviews is an activity that is never done enough and never well enough. Yet it is an activity that in various forms (think of the testimonials) is carried out by ...
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![come eseguire azioni di up selle e cross sell sulle vendite in cantina]()
Leverage the sales techniques of Up Sell and Cross Sell to sell more wine
Up Sell and Cross Sell - two sales techniques that if applied well and consistently it is estimated that they can make you earn 23% more than your average sales. ...
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![come aumentare il valore del vino]()
How to Increase the Value of Your Wine
Too often we hear a bit too bold advice from pseudo-experts in wine marketing and presumed to raise the price of their wine. Let's see the pros and ...
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![promuovere il vino con i wine influencer]()
Promote Wine With Wine Influencers - Don't Make This Mistake
No, this guide is not an article on how to become a wine influencer, nor a list of the best Italian wine influencers. It is so much more. A tool and advice that you absolutely must ...
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![perché le cantine dovrebbero aggiornare google my business per aziende vinicole]()
The Digital Marketing Tool You Can't Ignore: Google My Business
Are you a small winery? With little possibility of spending and investment? And maybe with poor structure? Don't despair. There are a lot of actions to improve your visibility and your ...
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![cosa può fare clubhouse per il mondo del vino]()
ClubHouse and Wine. Is the marriage possible? But above all ... useful?
The social network ClubHouse - recently born and which everyone is talking about consists of a series of rooms, a concept to which Zoom, Facebook and company have accustomed us in this ...
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![Capire se per Vendere vino online è meglio E-commerce o Marketplac]()
Selling Wine Online: Ecommerce vs Marketplace
Selling wine online: Ecommerce vs Marketplace The recent situation brought to light by Covid has highlighted the tendency of wine producers to set up their own e-commerce in four and four in order to ...
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![trends e strategie per l'enoturismo 2021]()
Gastronomic Tourism 2021 - Trends and Strategies to Follow
After the encouraging signs of 2020 that wine tourism has registered despite the Covid situation, let's see what are the trends for 2021 and the strategies that wineries will have to implement ...
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![case history prosecco la marca]()
Case History - The Prosecco Brand, The Largest Exporter in the United States
The largest exporter of Prosecco to the United States. And if Prosecco is the best-selling wine in our land, this business card is enough to understand the volumes and ...
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![10 strategie per aumentare le vendite di vino]()
10 Marketing Strategies To Increase Wine Sales
Selling wine is by no means an easy job, now that wineries need to understand consumption trends more than ever and master marketing to increase wine sales or ...
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![meglio e-commerce o Marketplace per vendere vino online. Lo scopriamo in questo articolo di approfondimento.]()
Digital-marketing strategy for wine: where to start?
In marketing and in terms of sales strategies, there are many concepts that can be summarized in a few, clear and simple questions, sometimes words. Questions that every farmer or winemaker should ask himself in order to ...
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![trends e strategie per l'enoturismo 2021]()
Visit to the Cellar with Tasting - Make It Pay Or Not?
To charge for the visit with tasting in the cellar or not? We tell you clearly and briefly ... It depends! If you have come to read the answer to this vaguely provocative question, maybe it's because ...
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![email marketing per vendere vino]()
Email Marketing for Selling Wine. Are you sure you know how to exploit the potential?
Email Marketing to sell wine has always been one of the most used marketing tools in the digital age. Think of the potential it makes available, that is to enter directly into homes ...
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![Può una piccola azienda riuscire ad arrivare sugli scaffali di un supermercato]()
Could a small business make it onto the shelves of a supermarket?
Could a small business make it onto the shelves of a supermarket? Can it steal market share from large industrial companies? The case of craft beer in recent years teaches that it is ...
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![11 Punti Dove Non Puoi Sbagliare per Migliorare le Vendite di Vino Online]()
11 Where You Can't Go Wrong to Improve Online Wine Sales
Like it or not like the situation Covid has shown that there is a good slice of the market well inclined to buy wine online. Being caught unprepared nowadays is therefore unthinkable and ...
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![punti strategici per riuscire a vendere vino alla GDO]()
6 strategic points to be able to sell wine to large-scale distribution
More than the data, the facts confirm this and the recent pandemic made up of lockdowns and closures imposed on wineries and wine bars underlines it: the only businesses that do not know a crisis ...
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![agevolazione fiscale per gli investimenti pubblicitari]()
Your winery can also enjoy the tax break for advertising investments
Law no. 178/2020 confirmed also for 2021-2022, the possibility of enjoying a tax advantage for advertising investments in daily and periodical newspapers, including online. Has been…
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![Il Segreto per vendere vino, ovvero la strategia di comunicazione che puoi sviluppare]()
The Secret to selling wine, or the communication strategy you can develop
Why is it important to have a digital strategy to follow to sell your wine? We have already talked about the importance of having a correct strategy for selling your wine and if not ...
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![Il Segreto per vendere vino, ovvero la strategia di comunicazione che puoi sviluppare]()
12 Free Tips to Increase Your Winery Visitors
Incoming and wine tourism seem to be the most important phenomenon after that of ecommerce mushrooming on a wine theme. A growing trend, however, halted by the pandemic wave and restrictions ...
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![facebook e instragram ads come usarli per il tuo wine marketing]()
Facebook and Instagram Ads - how to use them for your wine marketing
Let's make one thing clear: it's one thing to use Facebook and Instagram by posting a few photos from time to time ... another thing is to exploit the potential of sponsored ads for marketing purposes. Because…
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![5-elementi-che-non-devono-mancare-ad-un-ecommerce-vino]()
The 5 elements (+1) that must not be missing from a wine ecommerce
If you are thinking of opening a wine e-commerce you have come to the right article that will allow you to avoid mistakes that you may regret bitterly. We have already talked extensively about how to open a ...
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![documenti necessari per aprire un ecommerce vino]()
What Are the Documents Required for the Opening of E-Commerce Wine
Are you thinking of opening an ecommerce for the sale of wine for your cellar? Follow this guide, consult the article on the correct marketing strategy to manage an ecommerce and rely on the right ...
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![Strategia per gestire ecommerce vino]()
E-Commerce for Cellars - Are You Sure You Have a Strategy?
With the growing phenomenon of digitalization and the rush by wineries to discover new ways to intercept customers, the creation of e-commerce for wineries is an extreme phenomenon ...
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Case History - Maeli, Euganean Hills. A production linked to Moscato Giallo
We are in the Euganean Hills to analyze perhaps the most interesting case of oenological success in the area. A modern company albeit contained in size. Set among the beautiful ups and downs of the volcanic hills. ...
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![comunicazione e vino]()
Communication & Wine - Because you play more games with a poorly made site than you think
When it comes to online communication, the wineries make a mistake starting from the ABC, or from the website, or - if we want to put it in other words - from what today should be the ticket ...
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