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New Environmental Wine Labeling - What to Know to Avoid Sanctions
We turn the year and turn the page ... or rather, the label. From 1 January 2022 wine producers will also have the obligation to release new batches with labels or back labels in accordance with ...
December 17, 2021 -
Should Winemakers Consider Small Sizes for Selling Wine?
Often relegated to the role of format for the motorway restaurant and workers' canteens, 375ml bottles, due to the approach to wine consumption that partly manifested itself with the situation ...
October 11, 2021 -
Enhance your wines through the label. Here is what has been done for Tenuta La Presa
Tenuta La Presa teaches how to ennoble your wines without having to overturn the packaging but relying on professionals able to study the state of the art, identify the cellar's reference values ...
July 14, 2021 -
Tenuta La Presa, the lighthouse for the new Bardolino course
The method chosen by Tenuta La Presa with the collaboration of Civinization to present its Chiaretto and Bardolino to the press proved to be particularly intriguing and full of technical ideas that ...
June 29, 2021 -
Famille Bouey, not just Private Label. The new rosés are born with the collaboration of Pantone.
Color is well known, it is not a negligible element nowadays in terms of marketing and visual communication. So let's imagine if it can be in the definition of a wine label or ...
May 20, 2021 -
Fleur de Miraval. That's why Brad Pitt's private label works.
A good rule to put into practice when you intend to create a winning project, but not new of its kind, is to improve its artistic side and, if possible, enhance one ...
May 3, 2021 -
Leverage the sales techniques of Up Sell and Cross Sell to sell more wine
Up Sell and Cross Sell - two sales techniques that if applied well and consistently it is estimated that they can make you earn 23% more than your average sales. ...
April 12, 2021 -
Case History - The Prosecco Brand, The Largest Exporter in the United States
The largest exporter of Prosecco to the United States. And if Prosecco is the best-selling wine in our land, this business card is enough to understand the volumes and ...
March 3, 2021 -
Visit to the Cellar with Tasting - Make It Pay Or Not?
To charge for the visit with tasting in the cellar or not? We tell you clearly and briefly ... It depends! If you have come to read the answer to this vaguely provocative question, maybe it's because ...
February 11, 2021 -
12 Free Tips to Increase Your Winery Visitors
Incoming and wine tourism seem to be the most important phenomenon after that of ecommerce mushrooming on a wine theme. A growing trend, however, halted by the pandemic wave and restrictions ...
December 22, 2020 -
E-Commerce for Cellars - Are You Sure You Have a Strategy?
With the growing phenomenon of digitalization and the rush by wineries to discover new ways to intercept customers, the creation of e-commerce for wineries is an extreme phenomenon ...
December 16, 2020 -
Case History - Maeli, Euganean Hills. A production linked to Moscato Giallo
We are in the Euganean Hills to analyze perhaps the most interesting case of oenological success in the area. A modern company albeit contained in size. Set among the beautiful ups and downs of the volcanic hills. ...
December 9, 2020