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John Legend e il suo vino: una private label franco-americana
Dal cinema, allo sport e persino dal mondo della musica. La provenienza dei vips che decidono di cimentarsi nel business della private label del vino sono tantissimi. Un fenomeno che rivela almeno…
May 18, 2022 -
Invivo X, Sarah Jessica Parker's private label
Perhaps, rather than Private Label, the one between Sarah Jessica Parker and New Zealand Invino seems to be a marketing action carried out by the latter, in order to associate the actress's notoriety with one ...
October 18, 2021 -
14 Wine Labels to Get Inspiration from
We have already written extensively on the importance of wine packaging and how the design of the wine label is nowadays an element not to be overlooked but to be treated instead with the ...
September 2, 2021 -
The world market for rosé wines: challenges and opportunities for Italian wines
White or red? Rosé, thank you. The third way of wine is a consolidated reality, with defined characteristics and significant market data. What is the situation of the world wine market ...
August 19, 2021 -
The wines of Mary J. Blige's Private Label are inspired by the sun
There are those who tried to empty the sea with a bucket and those who tried to fill the glasses with the sun. Personally, we will always support the latter, especially if by sun we mean Italian white wine. ...
July 14, 2021 -
Famille Bouey, not just Private Label. The new rosés are born with the collaboration of Pantone.
Color is well known, it is not a negligible element nowadays in terms of marketing and visual communication. So let's imagine if it can be in the definition of a wine label or ...
May 20, 2021 -
Hamsik Winery, what can be learned from the player's Private Label
That of Hamsik is the perfect Private Label to understand how much you can earn with this kind of operations and how far they can go. Since 2018, the former Neapolitan playmaker, who ...
May 19, 2021 -
Fleur de Miraval. That's why Brad Pitt's private label works.
A good rule to put into practice when you intend to create a winning project, but not new of its kind, is to improve its artistic side and, if possible, enhance one ...
May 3, 2021 -
Case History - Here is Domani, the forerunner of the times.
Here is Tomorrow. A name as simple as it is tantalizing. Certainly bold and free from many stereotyping of the classic winemaking nomenclature. But also thanks to this, the best-selling Pinot Grigio in the United States ...
April 19, 2021 -
Case History - The Prosecco Brand, The Largest Exporter in the United States
The largest exporter of Prosecco to the United States. And if Prosecco is the best-selling wine in our land, this business card is enough to understand the volumes and ...
March 3, 2021 -
Case History - Maeli, Euganean Hills. A production linked to Moscato Giallo
We are in the Euganean Hills to analyze perhaps the most interesting case of oenological success in the area. A modern company albeit contained in size. Set among the beautiful ups and downs of the volcanic hills. ...
December 9, 2020