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![vendere vino on line gli errori da non fare]()
Selling wine online: does your winery make these mistakes?
The Salisbury Creative Group consultancy analyzed 500 winery sites in order to compile an overview illustrating the current situation of online wine selling skills from…
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![le difficoltà della vendita di vino]()
Selling wine today - a fascinating yet complex challenge
Producing wine is a fascinating challenge, a job for a few, perhaps for a very few, which in any case reserves enormous satisfactions, not only from an economic point of view, but also from an emotional point of view. AND'…
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![vino e territorio]()
Is a communication on the territory still useful for selling wine?
The concept of Territory has always been correlated to that of wine, giving it a cultural and symbolic meaning of extraordinary richness, albeit complex. It is well known that the vine is in ...
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![trucchi instagram per migliorare il profilo instagram della cantina e vendere più vino]()
10 Instagram Tricks You Must Know to Manage Your Winery Profile
Instagram, as we have already said when talking about wine marketing, is a social network and even more a fundamental tool for the narration of your wine and your production reality today. ...
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![gestione social network per le cantine]()
Social: why, what and how to share to increase the reputation of your wine
Sharing is now more vital than ever. Once sharing was only verbal or through traditional means of communication, today it takes place largely on social media. ...
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![enoturismo 2021]()
Wine Tourism: Which Skills To Develop To Make The Most Of It
The summer of 2021 of Italian wine should have been that of the relaunch after the Covid 19 crisis. Things went like this only in part due to the spread of variants that ...
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![come scrivere un blog sul vino per la tua cantina]()
8 correct strategies for your blog to sell wine
You too have fallen into the clutches of the usual marketing agency that told you that to sell your wine you need a blog in which to write, write, write ... and ...
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![la progettazione delle etichette del vino di tenuta la presa curate da civinization]()
Enhance your wines through the label. Here is what has been done for Tenuta La Presa
Tenuta La Presa teaches how to ennoble your wines without having to overturn the packaging but relying on professionals able to study the state of the art, identify the cellar's reference values ...
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Wine labels - what are the market trends
Among the many unexpected trends that the situation linked to Covid has generated, if we want to limit the discussion to the world of wine and its related products, in addition to the premiumization already illustrated ...
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![rete di vendita delle cantine]()
Hey Cantina! Are you happy with your sales network?
The pandemic and the various more or less rigid, more or less soft lockdowns have inevitably enabled companies and wineries to review their sales strategies. That is…
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![i nuovi vini rosati di famille bouey]()
Famille Bouey, not just Private Label. The new rosés are born with the collaboration of Pantone.
Color is well known, it is not a negligible element nowadays in terms of marketing and visual communication. So let's imagine if it can be in the definition of a wine label or ...
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![come strutturare la multicanalità per le aziende vinicole e le cantine]()
Multichannel - what a winery must do to increase its sales channels
The data of the OIV 2020 Report on wine exports showed that although the Italian one has suffered a slight decrease of about 2% both in volume and in value, Italy is confirmed ...
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![come vendere vino in cina]()
Selling wine in China? The elements from which the cellars should start
Selling wine in China. A challenge and an opportunity that is making a comeback due to the duties imposed by China on Australia, that is, the one who was the greatest actress regarding the export of ...
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![come realizzare etichette vino e packaging d'impatto visivo]()
The importance of Packaging, much more than just a label
How many times have we heard the phrase "The book is not judged by the cover", but punctually when you find yourself in the bookstore the first thing you notice, and that convinces you to inform yourself ...
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![strategie e strumenti per raccogliere ottenere recensioni positive per i propri vini]()
How to Get Reviews for Your Wines - Tricks of the Trade
The collection and enhancement of reviews is an activity that is never done enough and never well enough. Yet it is an activity that in various forms (think of the testimonials) is carried out by ...
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![promuovere il vino con i wine influencer]()
Promote Wine With Wine Influencers - Don't Make This Mistake
No, this guide is not an article on how to become a wine influencer, nor a list of the best Italian wine influencers. It is so much more. A tool and advice that you absolutely must ...
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![perché le cantine dovrebbero aggiornare google my business per aziende vinicole]()
The Digital Marketing Tool You Can't Ignore: Google My Business
Are you a small winery? With little possibility of spending and investment? And maybe with poor structure? Don't despair. There are a lot of actions to improve your visibility and your ...
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![cosa può fare clubhouse per il mondo del vino]()
ClubHouse and Wine. Is the marriage possible? But above all ... useful?
The social network ClubHouse - recently born and which everyone is talking about consists of a series of rooms, a concept to which Zoom, Facebook and company have accustomed us in this ...
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![10 strategie per aumentare le vendite di vino]()
10 Marketing Strategies To Increase Wine Sales
Selling wine is by no means an easy job, now that wineries need to understand consumption trends more than ever and master marketing to increase wine sales or ...
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![meglio e-commerce o Marketplace per vendere vino online. Lo scopriamo in questo articolo di approfondimento.]()
Digital-marketing strategy for wine: where to start?
In marketing and in terms of sales strategies, there are many concepts that can be summarized in a few, clear and simple questions, sometimes words. Questions that every farmer or winemaker should ask himself in order to ...
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![Può una piccola azienda riuscire ad arrivare sugli scaffali di un supermercato]()
Could a small business make it onto the shelves of a supermarket?
Could a small business make it onto the shelves of a supermarket? Can it steal market share from large industrial companies? The case of craft beer in recent years teaches that it is ...
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![agevolazione fiscale per gli investimenti pubblicitari]()
Your winery can also enjoy the tax break for advertising investments
Law no. 178/2020 confirmed also for 2021-2022, the possibility of enjoying a tax advantage for advertising investments in daily and periodical newspapers, including online. Has been…
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![Il Segreto per vendere vino, ovvero la strategia di comunicazione che puoi sviluppare]()
The Secret to selling wine, or the communication strategy you can develop
Why is it important to have a digital strategy to follow to sell your wine? We have already talked about the importance of having a correct strategy for selling your wine and if not ...
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![Il Segreto per vendere vino, ovvero la strategia di comunicazione che puoi sviluppare]()
12 Free Tips to Increase Your Winery Visitors
Incoming and wine tourism seem to be the most important phenomenon after that of ecommerce mushrooming on a wine theme. A growing trend, however, halted by the pandemic wave and restrictions ...
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![facebook e instragram ads come usarli per il tuo wine marketing]()
Facebook and Instagram Ads - how to use them for your wine marketing
Let's make one thing clear: it's one thing to use Facebook and Instagram by posting a few photos from time to time ... another thing is to exploit the potential of sponsored ads for marketing purposes. Because…
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![Strategia per gestire ecommerce vino]()
E-Commerce for Cellars - Are You Sure You Have a Strategy?
With the growing phenomenon of digitalization and the rush by wineries to discover new ways to intercept customers, the creation of e-commerce for wineries is an extreme phenomenon ...
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![comunicazione e vino]()
Communication & Wine - Because you play more games with a poorly made site than you think
When it comes to online communication, the wineries make a mistake starting from the ABC, or from the website, or - if we want to put it in other words - from what today should be the ticket ...
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