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Possibilities and trends of the restart of wine for 2021
By the end of the year, estimates project global wine sales to a reassuring + 3% and then return to pre-Covid levels by 2023 and grow until 2025. We have already analyzed ...
August 3, 2021 -
Multichannel - what a winery must do to increase its sales channels
The data of the OIV 2020 Report on wine exports showed that although the Italian one has suffered a slight decrease of about 2% both in volume and in value, Italy is confirmed ...
May 13, 2021 -
What future scenario for wines in large-scale distribution?
What future scenario for wines in large-scale distribution? Will your cellar be able to land on the supermarket shelves? To understand the steps to take in this direction we must first analyze what ...
April 29, 2021 -
How to Increase the Value of Your Wine
Too often we hear a bit too bold advice from pseudo-experts in wine marketing and presumed to raise the price of their wine. Let's see the pros and ...
March 31, 2021 -
Could a small business make it onto the shelves of a supermarket?
Could a small business make it onto the shelves of a supermarket? Can it steal market share from large industrial companies? The case of craft beer in recent years teaches that it is ...
January 28, 2021 -
6 strategic points to be able to sell wine to large-scale distribution
More than the data, the facts confirm this and the recent pandemic made up of lockdowns and closures imposed on wineries and wine bars underlines it: the only businesses that do not know a crisis ...
January 25, 2021