Intelligenza artificiale e deep learning, sembra non si parli d’altro in questi giorni. Temi saliti in auge negli ultimi anni e letteralmente esplosi tra novembre e gennaio complice soprattutto il lancio di…

Producing wine is a fascinating challenge, a job for a few, perhaps for a very few, which in any case reserves enormous satisfactions, not only from an economic point of view, but also from an emotional point of view. AND'…

Instagram, as we have already said when talking about wine marketing, is a social network and even more a fundamental tool for the narration of your wine and your production reality today. ...

Sharing is now more vital than ever. Once sharing was only verbal or through traditional means of communication, today it takes place largely on social media. ...

No, this guide is not an article on how to become a wine influencer, nor a list of the best Italian wine influencers. It is so much more. A tool and advice that you absolutely must ...

The social network ClubHouse - recently born and which everyone is talking about consists of a series of rooms, a concept to which Zoom, Facebook and company have accustomed us in this ...

Selling wine is by no means an easy job, now that wineries need to understand consumption trends more than ever and master marketing to increase wine sales or ...

In marketing and in terms of sales strategies, there are many concepts that can be summarized in a few, clear and simple questions, sometimes words. Questions that every farmer or winemaker should ask himself in order to ...

Why is it important to have a digital strategy to follow to sell your wine? We have already talked about the importance of having a correct strategy for selling your wine and if not ...

Let's make one thing clear: it's one thing to use Facebook and Instagram by posting a few photos from time to time ... another thing is to exploit the potential of sponsored ads for marketing purposes. Because…